Temu | Cookies and Similar Technologies Policy

Effective Date: January 26, 2025

This Cookies and Similar Technologies Policy (the "Cookie Policy") supplements the Temu Privacy Policy (“Privacy Policy”) and describes how Whaleco Technology Limited, an Irish company ("Temu", "we", "us" or "our") uses cookies and similar technologies, and handles personal information that we collect through cookies and similar technologies, on our digital properties that link to this Cookie Policy, including our website (www.temu.com) and Temu’s mobile application (“App”). Our App, digital properties, products, services, and website are collectively referred to in this Cookie Policy as the “Service”. Capitalised terms used in this Cookie Policy but not defined shall have the meaning set forth in our Privacy Policy.

Introduction to Cookies and Similar Technologies

Our Service uses cookies and other similar technologies and tools, such as local storage technologies, pixels, APIs, and SDKs (collectively referred to as "cookies" in this Cookie Policy).

Cookies are usually small text files stored on your device that can store information. Cookies serve a number of important functions, including to remember you and your previous interactions with our Service.

Local storage technologies are used to store information locally on your device. They are similar to cookies but can store more information and may be stored in different locations on your device. Local storage is typically used to enhance App and site functionality and remember user preferences. For example, HTML5 local storage equivalent services to cookies but can store large amounts of data related to a particular application on devices outside of your browser.

A pixel is a piece of software code that allows an object, usually a pixel-sized image, to be embedded on a website. Pixels are used to demonstrate that a webpage or email has been accessed or opened, or that certain content has been viewed or clicked.

An API (Application Programming Interface) is a set of protocols and tools that enable two or more software applications to communicate with each other. APIs are used to facilitate communication between us and our service providers. APIs that can store or access information on your device are considered as cookies.

SDK (Software Development Kit) commonly refers to one or more code libraries which can distribute services to enable key functionality in apps. SDKs embedded in our App that can collect data about your device, access or store data on your device are considered cookies. Like cookies, they generally operate by assigning your device a unique number.

Please see below for more information about the cookies and similar technologies that we use.

Categories of Cookies

Cookies can either be “first-party” or “third-party”. First-party cookies refer to cookies that we set and use directly. Third-party cookies refer to cookies set by third parties (such as our advertising service providers). You can find a list of these third parties in our Third-Parties List.

Purposes of Using Cookies

Essential cookies. These cookies are necessary and required to provide our Service. For example, we use cookies to display products relevant to your language and region, to ensure the security of our Service, to differentiate users, and to support various functionalities of our website and App. More information can be found in the table below.

Essential Cookies
Purpose	First Party Cookies/ Third-Party Cookies/Both	Duration and other information
We use cookies to determine and implement appropriate risk control and security strategies. Third Party cookies are used for payments risk control and fraud prevention purposes.	Both	These first-party cookies last for up to 400 days. The duration of these third-party cookies will be subject to third-party cookie policies.
We use cookies to ensure that products relevant to your region and language are displayed and to enable us to understand where and in what language our services are being used, so that we can effectively provide our Service.	First-party cookies	These cookies last for up to 400 days.
We use cookies to remember your privacy settings, such as your choices regarding advertising cookies.	First-party cookies	The cookie used to remember your privacy settings lasts for 400 days.
We use cookies to support with various functionalities, such as login processes, page performance, and purchase function. Third-party cookies are used to enable you to log in through third party operators and make payments through third party payment providers.	Both	Some of these first-party cookies are session cookies, and others are persistent, lasting either 1 day, 30 days, 100 days,180 days or up to 400 days. The duration of third-party cookies will be subject to third party cookie policies.

Advertising cookies: These cookies are used to deliver you interest-based advertisements including those that are appropriate and relevant to your region and language. These cookies are also used to track the advertisements that are shown to you and to assist with advertising measurement. We use both first-party advertising cookies which we manage and control, and third-party cookies. Please note, we do not allow our third-party advertising partners to collect personal information for advertising purposes from the Temu App for iOS devices. The cookies you see in your preferences will be those that correspond to your operating system.

Advertising cookies are optional. More information can be found in the table below. You can limit the use of your information for interest-based advertising by using the options provided in Your Choices - Limit interest-based advertising section below.

First-Party Advertising Cookies
Purpose	Duration and other information
These first-party cookies allow us to provide you with advertising that is appropriate and relevant to your region and language or used to track advertisements displayed to you.	This cookie lasts for 400 days and can be enabled or disabled using the First-Party Advertising toggle here.

Third-Party Advertising Cookies

Cookie Name

Purpose

Duration and other information

Adjust

Google Firebase Analytics

Facebook Event

Google Ads

Bing Ads

Facebook Ads

Pinterest Ads

Snapchat Ads

TikTok Ads

Taboola Ads

Outbrain Ads

Vungle Ads

Index Ads

Opera Ads

Startio Ads

Pubmatic Ads

These third-party cookies allow us and third parties to measure and optimise the effectiveness of advertisements, to ensure that the advertisements you see are as relevant as possible, and to promote our Services on the third-parties platforms and websites.

The duration of third-party cookies will be subject to third party cookie policies but can be enabled or disabled using the Third-Party Advertising toggle and Customise Third-party Advertising cookies here.

Your Choices

You have the right to decide whether to accept or reject cookies (except ‘essential’ cookies).

Temu Cookie Settings: You can manage cookies by visiting our Cookie Preferences page. This includes both first-party and third-party cookies.
Browser Settings: You can also use the browser with which you are viewing this website to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings). However, please note, if you set your browser to disable cookies, you may not be able to access secure areas of our Service. Also, if you disable cookies, other parts of our Service may not function properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
Third-Party Settings: You can control your preferences for other third-party services through the controls available on those third-party sites. You can find details of this in their own policies, which are linked to from our Third-Parties List. Please note that while we do our best to keep our Third-Parties List up to date for your convenience, you should contact the relevant third party for current controls and further information.

Limit interest-based advertising. In addition to the settings above, you can limit the use of your information for interest-based advertising in the following ways:

Browser settings. Block third-party cookies in your browser settings.
Privacy browser/plugin. Allows you to block cookies by using privacy browsers or ad-blocking browser plug-ins.
Opt out of Google Analytics Advertising Features. You can opt out of Google Analytics Advertising Features through Google Ad Settings: https://myadcenter.google.com/.
Change Facebook ad selections. You can prevent Facebook from using your information for interest-based advertising through Facebook Ad Settings: https://www.facebook.com/about/ads.
Do not receive interest-based advertisements from certain third-party advertising partners. You can manage your advertising preferences for some of the third parties we work with to serve advertisements across the Internet using the options available at

Online Advertising Initiative: https://thenai.org/opt-out/.
Digital Advertising Alliance: optout.aboutads.info, you can go to https://www.youronlinechoices.eu/ or https://www.youradchoices.com/appchoices, and download the AppChoices mobile app, which will allow you to opt-out of interest-based ads in mobile apps served by participating members of the Digital Advertising Alliance.
We cannot offer any assurances as to whether the companies we work with participate in the opt-out programs described above.

Change the settings of your mobile device. Use your mobile device settings to limit the use of the advertising ID associated with your mobile device for interest-based advertising purposes.

For iOS 14.5 or Higher: Go to your Settings > Select Privacy > Select Tracking > Disable the "Allow Apps to Request to Track" setting.
For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable "Opt out of interest-based advertising."

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Changes to the Cookie Policy

We reserve the right to modify this Cookie Policy at any time. If we make material changes to this Cookie Policy, we will notify you by updating the date of this Cookie Policy, posting it on our website and Temu’s App or providing any notice required by applicable laws. Any modifications to this Cookie Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). We recommend that you review the Cookie Policy each time you visit our Service to stay informed of our privacy practices.

Contact Us

If you need any further information, or have any questions or comments about this policy you may contact us at any time:

Send an email to Temu's Data Protection Officer - privacy@eur.temu.com for the EEA or Switzerland or privacy@uk.temu.com for the UK
For users in EEA, UK or Switzerland: If you wish to contact the Data Protection Officer by post, you can send mail to the following address: Temu Data Protection Officer, Whaleco Technology Limited, First Floor, 25 St, Stephens Green, Dublin 2, Ireland

Third-Parties List

This page lists the third parties that use cookies on our website and App. We may update the list from time to time. Please note that while we do our best to keep our Third-Parties List up to date for your convenience, you should contact the relevant third party for current controls and further information.

Advertising and Advertising Measurement

Adjust

Categories of Data: Device Data, Service Usage Information, IP address

Google Firebase Analytics

Categories of Data: Device Data

Facebook Event

Categories of Data: Device Data

Google Ads

Categories of Data: Device Data, Service Usage Information, IP address

Bing Ads

Categories of Data: Service Usage Information

Facebook Ads

Categories of Data: Device Data, Service Usage Information, IP address

Pinterest Ads

Categories of Data: Device Data, Service Usage Information, IP address

Snapchat Ads

Categories of Data: Device Data, Service Usage Information, IP address

TikTok Ads

Categories of Data: Device Data, Service Usage Information, IP address

Taboola Ads

Categories of Data: Device Data, Service Usage Information, Bidding response information

Outbrain Ads

Categories of Data: Device Data, Service Usage Information, Bidding response information

Vungle Ads

Categories of Data: Device Data, Service Usage Information, Bidding response information

Index Ads

Categories of Data: Device Data, Service Usage Information, Bidding response information

Opera Ads

Categories of Data: Device Data, Service Usage Information, Bidding response information

Startio Ads

Categories of Data: Device Data, Service Usage Information, Bidding response information

Pubmatic Ads

Categories of Data: Device Data, Service Usage Information, Bidding response information

Login/Share

Apple

Categories of Data: login event

Facebook

Categories of Data: login/share event

Twitter

Categories of Data: login event

Google

Categories of Data: login event